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Hillary* - Coggle Diagram
Hillary
*
Risk
Printing expensive catalogues
Mortgaged the house
Agreement with the company
Borrow money
Loosing here friends and family
social and reputational risk
self-design without knowledge
risks of product failure- law suits
Resource Management
using services of friends and family
Use of online resources
Business Partner
Knowledge
Opportunity seeking
No product available in the market- market gap
Online business
Knowledge of the products and industry
Entrepreneurial background
met the unseen demand
New market segment
Innovation
Product innovation
Design and packaging
Market innovation
Preseverance
Kept trying different occupations
Finding capital