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Social Computing - Coggle Diagram
Social Computing
Shopping
Group shopping
Shopping communities and clubs
Ratings, reviews, and recommendations
Social marketplaces and direct sales
Human Resource
Onboarding
Employee Development
Recruiting
Finding a Job
Fundamental of Social Computing in Business
Benefits to Customers
Better and faster vendor responses
Customer can assist other customers
Customers expectations can be met more quickly
Customer can easily search, chat, buying on a social network's page
Benefits to Business
Can test new product quickly
learn a lot about their customers
identify problems quickly
learn about customers experiences
increase sales
Create better marketing
use low cost
get free advertising
identify influential brand
Collaborative Consumption
Advantages
Variety
Flexibility
Self management
Positive environmental impact
Disadvantages
Resources and pay issues
Employee benefits and protection
law and regulatory adjustments
Marketing
Components
Develop your message
Decide on how you will deliver your message
Define your target audience
Follow up
Advertising
Market Research
Web 2.0
Underlying Technologies
Blogs and blogging
Microblogging
Really Simple Syndication
Wikis
Tagging
Social Networking Sites
Categories
Aggregators
Mashups
Customer
How social computing improves customer service
Safeway
Best Buy
Qantas Airlines
Groupon