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11.1-Product and service design - Coggle Diagram
11.1-Product and service design
New product design
Incremental enhancement of existing product
New generation desing
Breakthrough product
Failure rates
No support for growth
Launch too soon
No sufficient market appeal
Customer doesn't understand product
No market
Design process
Concept generation
2.Concept screening
3.Preliminary design
Evaluation and improvement
Prototyping and final design
Four phases
Discover
Define
Develop
Deliver
Design thinking
Reframe ideas
Understand the user
No idea is too wild
Collaborate
Test your ideas
See the bigger picture
Product design
Aesthetics
Reliability
Maintainability
Durability
Product-ability
Service design
The organising idea
The service experience
The service outcome
The service operation
The value of the service
Quality function deployment (QFD)
What
How
What vs how
Conflicts
Why
How much