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Organisations - Coggle Diagram

- - - - Micro/internal
        
        Customers
        
        Intermediaries
        
        Suppliers
        
        Competitors
        
        Publics
      - Macro/external
        
        Environmental
        
        Economic
        
        Technological
        
        Political
        
        Legal
        
        Ethical
        
        Social/cultural
  - - - Concept testing
      - Market/business analysis
      - Idea screening
      - Product development
      - Idea generation
      - Test marketing
      - Planning
      - Commercialisation
    - - VMS
      - Collaborative
      - Traditional
    - - Public relations
      - Sponsorship
      - Sales promotion
      - Digital marketing
      - Direct marketing
      - Personal selling
      - Advertising
    - - Cost-based
      - Competitor-based
      - Customer-based
- - - - Externally neutral
      - Internally supportive
      - Internally neutral
      - Externally supportive
    - - Outputs management
      - Processes management
      - Input resources organisation
    - - Physiological/psychological
      - Informational
      - Physical
      - Location
      - Storage
      - Possession
  - - - Dependability
      - Quality
      - Sustainability
      - Flexibility
      - Speed
      - Cost
- - - - Reframing ideas
      - Understanding user
      - Avoiding restraints
      - Collaboration
      - Testing ideas
      - Bigger picture
    - - Aesthetics
      - Reliability
      - Maintainability
      - Durability
      - Produce-ability
    - - Service outcome
      - Service operation
      - Service experience
      - Service value
      - Organising ideas
    - - Preliminary design
      - Evaluation & improvement
      - Concept screening
      - Prototyping & final design
      - Concept generation
    - - What vs How
      - Conflicts
      - How
      - Why
      - What
      - Level