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market research - Coggle Diagram
market research
primary/ field research
consumer panels
whats good
the information is from the customers
whats bad
customers might not want to get interviewed and this might cause a big problem
interviews
whats good
you are going to people and actually interviewing them
whats bad
people might lie about their thoughts
focus group
whats bad
its only a certain number of people in the group
whats good
they are reliable
observation
whats good
its good as its primary
whats bad
you might not see much
surveys
whats good
they can be reliable
people answers would be geniun
whats bad
it will take a long time
not everybody would want to do a survay
secondary/desk resarch
financial sales information
competitor information
whats bad
its not always true and can be rumors
whats good
it has information of competitors
newspapers
whats bad
might be out of date
whats good
is usually reliable if in date
the internet
whats bad
it can be false
whats good
quite reliable
its easily accesible
magazines
whats bad
it might be out of date
whats good
it can be reliable