Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Research, PRIMARY, SECONDARY - Coggle Diagram
Market Research
Interviews
An interview is essentially a structured conversation where one participant asks questions, and the other provides answers.
-
Surveys
A survey is when you go and ask people about their view and look closely and examine the data you have collected
-
Focus Groups
A focus group is where you get a small group of people and you have a conversation to them to talk about what they like and what they could start/improve a business with
-
Observation
Observation market research is a technique which involves directly observing consumers or another target audience in their natural environment
-
Competitor Information
To look at your competitors in your kind of market and look at things they arent doing and fill the gap
-
Newspapers
Businesses can have their sales percentages posted in a newspaper and competitors can use that info to fill gaps in the market shares.
-
Consumer Panels
A consumer panel is a group of individuals selected by a business or organisation to provide input and opinion on products and services for research on consumer behaviour.
-
-
-
-
