CDPS_G4_Crowdfunding_Module 3
Crowdfunding Pitch
Elements of a successful pitch
Signals to succeed
Team with experience
Prototypes
Endorsements
Detailed plans
Frequent updates
Information from prominent people compliment your campaign
The more detailed planning, the more likely succeed
Avoiding Problems
Spelling error
Sign of sloppiness
Lack of quality videos
Nice video matters a lot
Phrases to success
Reciprocity
Free shipping, your reward
Social
Emotion
Thankful
Pitch
Collective
Advice for making video
Be genuine
Have fun (if appropriate)
Good quality that includes music and lighting
Be descriptive
Keep it short (between 30 seconds and 5 minutes)
Include testimonials
Paying for advertising
(Promotion)
Friends, community
Passion, dream, inspired to start
Thank you, so thankful
Funds will cover, why support
Help us, we can
People do lots of paid promotions
Paid promotions: 25%
Press release
Hold an event
promotes on social media
Dealing with backers and delivering results
Biggest challenges when executing project
The reasons cause driving delay
Marketing and promoting their product
Some issue with partner organizations
Suppliers&production companies
Shipping and fulfillment
To solve the problem
Finding potential partners to work with
Don't set anything too tightly
In organization everyone is equally committed important as well.
Why delays happen and how to avoid delay
Explore 500,141 projects.
Interview with Justin Kazmark
VP of Communications at Kickstarter
overseeing lots of projects
understanding the messaging
Questions
When should someone choose to go to Kickstarter?
Kickstarter is now the largest funding platform
creative project, creative people
film
music
click to edit
Identifying a need, brainstorming a solution, prototype building, and loads of testing.
Finding suppliers, negotiating quotes, figuring out how to carry out fulfillment.
Marketing and customer outreach.
album,
book
help bring creative projects to life"
raising funds for disaster relief or donations, philanthropy
not suggesting 🚫
Most Suggesting ❤
ALL or NOTHING platforms
scope
budget
Time Length
the pledges are transacted
walk away with the money and move forward
Indiegogo allows people to solicit funds for an idea, charity, or start-up business
creates a safety net
More Focus on Tech and Hardware Design
the early stages of a project to make it successful
click to edit
plan what to accomplish
be visually compelling
what the action plan
let people into the back story
who it is that you are, how to get to this place
what to do and how to invite people on along for that journey 🚩
Confident and Trust with Backers community
Examples of a compelling story
the Low Line project
. It was called the Delancey Underground
what it looks like through designs and that kind of thing
Anything that isn't illegal and doing for public art project can launch
Guidance for manufacturing
Flexible funding
Arrow Partnership
Monitor the Trajectory path of campaingers
the world's first ever underground park
What to do the process
running a Kickstarter project take a lot of courage
being prepared for that momentum shift
engage your network
keep people in the loop
G4 
Cindy
Vivian
Eric
Dora