Please enable JavaScript.
Coggle requires JavaScript to display documents.
Pricing strategies - Coggle Diagram
Pricing strategies
Psychological Pricing strategies
Odd
sets prices to end in an odd number; this
conveys an image of a bargain
$1.99
Even
sets the price of a product to end in an
even number, most often zero; this conveys quality
$50, $10, $80
Prestige pricing
sets prices high to give customers the perception that
the product is high value
BOGO pricing
gives customers a free or reduced-price item
when an item is purchased at full price; conveys
savings & value
Product-Mix Pricing strategies
Pricing lining
sets various prices for the same type of
product to indicate different levels of quality
Captive pricing
sets prices for the base product low, but charges high prices for other things that are needed to complete the product or service
Bundling pricing
combines two or more services or goods for
one price
B2B Discount Pricing strategies
Trade discount
the way manufacturers quote prices to wholesalers and retailers
Promotional discount
Given to businesses that agree to advertise or promote a manufacturer's product
Seasonal discount
Given when retailers buy goods well in advance of the season
is applying different pricing strategies to the individual product lines; the strategies can include
