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:bulb: Big ideas in organisations :bulb: - Coggle Diagram
:bulb: Big ideas in organisations :bulb:
Marketing
Marketing Mix
The 4 Ps :four:
Product
New product development
Product planning
Place :world_map:
Location
Manufacturing
Distribution :articulated_lorry:
Promotion
Promotion mix
promotion methods
Promotion channels
Audience :silhouettes:
Price :currency_exchange:
Types
Cost based
Competitor based
Customer based
The 7 Ps :seven:
Process
Physical Environment
People :silhouettes:
Marketing environment
Mirco Environment
Marco Environment
STEEPLE
Social
Technological
Economical
Ethical
Legal
Environmental
Research
Markets
Segmentation
Measurable
Accessable
Substantial
Differentiable
Actionable
Targeting
Targetting strategies
Undifferentiated
Differentiated
Concentrated
Customised
Positioning
Perceptual positioning maps
Clarity
Consistency
Credibility
Competitiveness
Marketing concept
Mission & vision
Finance :currency_exchange:
Outsourcing
On shore / Off shore
Benefits
Variable costs increase
Access to skills
Grow revenue
Improve focus
Reduce costs
Risks
Language / culture barriers
Reliability
Economic instability
Legal
Currency
Distance
Finance forms
Traditional forms of finance
Bank facility finance
Loans
Public Equity
Equity Finance
Venture capital
Private equity
Debt financing
Retained earnings
Working capital
Bank overdrafts
Lease finance
New financing channels
Peer to peer lending
Micro finance
Crowdfunding
Finance options
Risks
Returns
Operations
Operations Management
Managing
Input
Output
Processes
Design
Planning and Control
Improvement
Workforce
Operations Strategy
Capacity and facilities
Supply chain development
Technology
Workforce
Decisions
Marketing and Operations
Design :pencil2:
Product
Service
Process
Transformation processes
Transformation model
Mass customisation
Performance
Quality
Speed
Flexibility
Dependability
Sustainability
Cost