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BLOCK 2: Competing in a global context …
BLOCK 2: Competing
in a global context
FINANCIAL
Economic &
financial flows
Global
imbalances
Adjusted by market forces
Corrected by government actions
Foreign direct investments (FDIs)
Balance of payments
The capital account
The financial account
The current account
Portfolio investments
Transfer
pricing
The arm’s-length principle
Transfer mispricing
Unitary taxation
with profit apportionment
Currency
market
Exchange rate
The foreign exchange market (‘forex’)
Financial
regulation
Stewardship
Managing the national economy
Information for investors
Borrowed finery
Imperialism
Taxation
Financial reporting
The International Accounting Standards Board (IASB) framework
International Financial Reporting Standards (IFRS
Standards)
MARKETING
International marketing
The micro
environment
Market attractiveness
Market access
Profit potential
Costs of serving the market
Competition
The market’s size and growth rate
The macro
environment
(E) Economic considerations
(P) Political and (L) Legal considerations
(T) Technological considerations
(S) Socio-cultural considerations
(E) Ethical considerations
Trading systems
Triggers for
international
expansion
Competitive forces
Customer drivers
Cost factors
Low-growth domestic markets
Small domestic markets
Saturated domestic markets
Portfolio balance
The global
marketplace
Modes of entry
in international markets
Global strategic partnerships
Licensing
Franchising
Strategic alliances
Joint ventures
Contract manufacturing
Direct exporting
Management contracting
Indirect exporting
Direct investment
Branding
The role of brands for consumers
Brand architecture and naming
The role of brands for organisations
Packaging and labelling
Key concepts
Brand reputation
Brand equity
Brand identity
The six facets
of Kapferer's prism
Culture
Relationship
Personality
Reflection
Physique
Self-image
Brand content
GLOBAL MARKET
Global trade
environment
Competition & trade
among countries
Relative comparative advantage
Absolute comparative advantage
The Porter diamond model
Competition among
businesses
Porter's five forces model
Authorities
National governments
World Trade Organization (WTO)
NGOs
