Virility and onboarding

The Eyal Hook Model

Trigger

Social promotion loop

tweeter

facebook

Bj Fogg

motivation

ability

trigger

Flow model

Anxiety

Boredom

Flow channel

Action

Reward

Investement

Onboardin

First interaction

10 seconds

que

action

categories

external

internal

heal negative emotions

B = M x A x T

unpredictability

order in chaos

dopamine

search for reward

user does work

tiny steps of commitment

next action more likely