Virility and onboarding
The Eyal Hook Model
Trigger
Social promotion loop
tweeter
Bj Fogg
motivation
ability
trigger
Flow model
Anxiety
Boredom
Flow channel
Action
Reward
Investement
Onboardin
First interaction
10 seconds
que
action
categories
external
internal
heal negative emotions
B = M x A x T
unpredictability
order in chaos
dopamine
search for reward
user does work
tiny steps of commitment
next action more likely