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End to End Campaign Process What is each person responsible for? - Coggle…
End to End Campaign Process
What is each person responsible for?
Ray
Write code to support creative combinations
QA Data
Write Code to identify customers
Send Data
DM GI Solutions
QA has GI loaded the data correctly
Supply file layout, counts, confirm creative flags
SFMC
Assign data to campaign
Upload
Identify records for LDP
Read and Understand brief
28 opt out rule
Inform people my bit is done
Update brief with
Counts
Sue/Charley
Ross
Business identifies NEED to do something
or is informed of NEED to do something
SFMC/GI Solutions
DM
Email
Post Campaign Analysis PCA
Brief
Build selections