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Strategic communication - Coggle Diagram
Strategic communication
The Communication Process
What is communication
The purposes of communication
The Communication Model
Effective communication
Certain Concepts
Feedback
Personality, Culture and Corporate Identity
Corporate identity
Personality
Corporate culture
Business Public Relations
Basic needs for the exercise of PR
Party plurality:
Political freedom
Economic-social situation:
Definition of Business Public Relations
Birth of Public Relations
Use of Public Relations in the World
Businesswoman
Effectiveness of Public Relations with the Media
Communication
Public Relations as a Means of Persuasion
Ethics, Basis of Public Relations
The Seven Key Factors in Public Relations
Content
Credibility
Continuity and Consistency
Context
The Public and the Public
Clarity
Communication channels
Objectives of Public Relations
Objectives with internal audiences
Objectives with external audiences: Basically
Internal Public Relations