1.2 Entrepreneurship and enterprises
The dynamic nature of business
Why new business ideas come about
How new business ideas come about
Risk and reward
The role of business enterprise
Adding value
Human resources decisions
changes in customer trends
advances in technology
changes in what customers want
products and services become obsolete
The role of entrepreneurship
Financial decisions
social media
more affordable tech
more efficient marketing
e-commerce
customer feedback
create an original product
adapt an existing product