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How does the BLM movement inspire others to join in and unite the people…
How does the BLM movement inspire others to join in and unite the people behind it?
audience
creation of and appeal to unity
L: fist as stronghold for everyone
O: underlining that everyone is in pain right now
B: speaks about the universality of the Black struggle: "every Black person here remembers of the times they were reminded that they were black"
B: ends speach with "we can all join together" as the ultimate and final appeal to unity in the fight for racial justice
L: fist can be displayed by persons, this can act as an identifier of the movement and its alies
B: Whenever he makes a strong point, members of the audience raise their fist in support - powerful symbol of BLM movement, also seen in logo
B: "Black men need to take care of black women" - applicable to global audience
B: ends speech with a focus on the future, the children of now, how important they are, and how they should be protected
O: labels BLM movement as an opportunity for people to "be awakened and work together"
call to action
L: general display of power and revolution, inspires people to use this power
L: history of activism behind the symbol (eg at Olympic Games in 1968 when two Black Olympians who won medals raised their fists during the national anthem out of protest)
(AP Photo, 1968)
B: names specific actions that he wants audience to do (eg. calling Black men to take care of Black women')
B: makes appeals to the power of the individual and the effects that every audience member can have
O: addresses specific people and what actions they must take, such as lawmakers and people in positions of power to review their local policies
O: refers to specific situation and warns that momentum must not dwindle
B: many members of the direct audience seem to be filming the speech, and likely distributing the footage on social media, creating a global audience hearing Boyega's call to action
O: "We're committed to the fight of creating a more just nation for in memory of your sons and daughters" - core of movement
O: refers back to significant figures in the movement (MLK, Malcolm X) how they were young and had the power to influence others
O: "change is going to require every bodies participation"
O: mentions specific issues that must be tackled and goals to be completed such as getting rid of implicit bias to increase safety, and focusing on those that have the power to influence the police force
O: voting and protesting is not an either-or choice, protest is needed to highlight problems, but voting is needed to create solutions - encourages audience to vote
O: finds that the BLM protest now is very different than in the sixties as there are more people that feel a connection to the movement and a broader coalition - gives hope that more can be achieved
direct address of audience
B: frequent use of 'we' when speaking to the audience
O: specifically names people in the audience and the general public: young POC, those in law enforcement endorsing a change, every mayor in the country
O: praising of audience is motivating: "Thank you everybody, proud of you guys"
B: "You are important"
B: "They want us to mess up" referring to those in power against the BLM movement that want to portray the protestors as aggressive - aims to keep the protest peaceful
O: Directly addresses young people multiple times as they are the future of the movement
O: recognises those in the police force that do support the BLM movement, whom are often overlooked, hereby challenging the ACAB (all cops are bastards) idea
O: ends speech by directly addressing majors to review their use of force policies
speaker
vulnerability of the speaker
B: intense display of emotions, both anger and sadness
O: use of personal anecdotes to create intimacy and a closer connection to the audience (references to his daughters)
B: by breaking down in tears at several points during the speech, the desperation in the need for change is shown
tone
tone is matched with context and situation
O: calm and slow speaking, providing a sense of seriousness, but also control and confidence; this matches the speech being given from Obama's home
B: angry and lourd speaking, matches the protest setting
establishing ethos
contextual aspects
O: strong identity and association with BLM movement, a lot of people look up to him in support
L: reproduction of symbol in many different contexts gives it authority; symbol represents the whole movement, so much more than just a fist
O: "some folks have experienced it more than others" - acknowledgement of personal privileged position in the movement, that he doesn't know of the pain that some have experienced
O: speech given in June of 2020, when the coronavirus was a major issue across the US, mentions this in his speech as black people are disproportionally affected
physical aspects
B: dressed in black, protective, clothing, nearly as if he is in a battle, reflects how the BLM movement is a literal fight for rights
B: well-known actor, but stands among the people, and speaks through a megaphone so that even the counter- protestors can hear his message - reflects natural authority
O: speech is recorded, he is in the middle of the frame - this creates authority
O: speaks from inside his own home, contrast with Boyega's speech reflecting his position of support of the BLM movement on an official level
use of language
O: reference to data establishes the speaker as trustworthy and knowledgeable (reference to data about community policing fund under Obama's presidency)
B: statement of everything the speaker has in common with the audience; specifically, Boyega underlines how British he is (born and raised in London, always struggled with racism, etc.) Anecdotal
message
bold statements
can easily be identified and reproduced by the media
O: "You matter, your lives matter, your dreams matter"
B: "I ain't waiting"
B: "We don't leave here and stop"
B: "I need you to understand how painful this shit is"
O: "This country is going to get better"
O: "We can do better"
O: "I am proud of you guys"
simplicity
L: black and white color scheme, not many elements
can easily be reproduced by others
O: simple message: movement must continue and lawmakers must make changes
B: simple message of motivation
pathos
B: not afraid to show own emotions, breaks into tears during speech
B: speaker reflects the mood of the audience; generally very angry
O: use of words such as tragic, difficult, and uncertain -> contrasted with words such as opportunity, awaken, and change in relation to the BLM movement
B: Names those that have been killed due to police violence - shows the direct reason for protest
O: names those that have been killed due to police violence by their first name - brings the audience close to these victims, as if they could be anyone around them
Legend: Obama Speech (O), Boyega Speech (B), BLM Logo (L)
Note: Connections to rhetorical theory is made in portfolio below the mind map.
