Personal blog

Personal texts

Professional texts

Mass media texts

audience: onleself, friends, family memebrs or groups with a common interest

everyday interests or the affective needs of individuals

describing, narrating, entertaining, recommending, persuading

level of formality: depends on linguistic and socio-cultural norms of the target language

audience: no personal connections between the author and the recipients

attention to the cognitive needs of individuals, transfer of knowledge, and logical presentation of information

language: clear, factual, and a formal register

informing, instructing, explaining, analysing, convincing, interpreting, evaluating

audience: large, unspecified audience

author projects authority, desirability, or exclusivity

formality depends on norms of the targeted language

Structure

a narrative-driven blog

Writing to an audience

Tone and style

Other advises

Video advises

required stuff

technology required: computer, laptop, ipad

a website

a pen and paper or journal

steps

  1. Brainstorm-what are you going to blog about, what the audience wants to see from you (information, resources, content)
  1. Research- keyword research (what keywords to include), what other posts aren't saying in the topic you want to write about
  1. Outline the post, main bullet points that you want to cover in that post- bullet points will be heading tags, underneth every bulet point small subsections or back-up points
  1. Forget what you learned in school, write like you speak or like you're talking to a 4th grader
  1. Read your blog post out loud- change sentences that seem unnatural, or too complex
    -include your own experience, "I", "me", "you guys", directly call out your audience
  1. Break down your paragraphs- they should be long one line or two line

thesis-driven blog

organization: chronological account of events

a particular point that a blogger eants to get across to the public

informative and opinionated

blogger's opinion, reflections and feeling shoud be conveyed to the reader

focus: events

important event in your life, or big events, like excursion- something that you have experienced

opening: beggining of the event(s)

main paragraphs: different parts of the story with description, explanation and thoughts (reflections)

ending: final thought and reflections

focus: ideas and opinions

organization: a reasoned argument

opening: thesis/main idea

main paragraphs: ideas to support your main idea- point, examples and explanations with reflections

ending: fina thought, conclusion, and relections

ask audience directly and ask them to respond to your ideas

formal language, personal, dominant voice

narrative-driven blog

the past tense

thesis-driving blog

join sentences using time connectives

chatty and informal language, imaginative

descriptive detail of events

when writing aboout conversations, you can use reported speech

more subjetive and contains more descriptive detail than essay

reflections and described reactions written in an informal manner

maintain awareness of the audience through the use of the second-peronal pronoun, maintaining the personal aspct through the use of "I"

without the use of personal language and a somewhat informal register, the blog is structured like an essay

always ensure that you use the first person singular "I" and that your register is not too formal

emphasising point of view in the conclusion

  1. Include visual breaks- separate paraghraphs, graphics, images, videos, ad, email opt-in,
  1. Writing blog on a website
  1. Add heading tags- outlines for a blog post
    -heading 1 is title of the post
    -heading 2 is for main bullet points
    -heading 3 tag- anything below that
  1. Brackets
    -insert images, ads or opt-ins in between paragraphs
  1. Select appropriate cathegory