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Excilia Marketing RoadMap - Coggle Diagram
Excilia Marketing RoadMap
Owned
Website
Content
Content Strategy
Define your Goal
persona research
Brainstorm content ideas
Content Production
Request Contents to MedicalTeam
Writing Content by Digital Team
for Blog
for Website
Uplaodig Content On Website
SEO
On-Page
Keyword Research
Primary Keyword
Secondary Keyword
Determine Website Levels
Optimising Content
Keyword Density
Title
Titke keyword usage analyze
Headline
H Tags
h1 occurrence checkup and reporting
h1 tag keyword usage analyze
Inside Linkbuilding
Meta Description
meta description missing reporting
meta description over 155 characters reporting
Schema
Optimise Images
images with size optimization chance report
images missing alt report
lazy load for images
Meta Title
Technical
Off-Page
Link Building
Finding Best Forums
Finding High DA Website with Tools
Preparing a Farm (PBN)
Finding Anchore Texts
Documenting Backlinks
Website Backlinks
CRO
CRO Action
Redesign the setting of sections and CTAs in homepage
Redesign landings -low fidelity wireframes-
AB test every important touchpoint
Split test new journeys
Add, delete or merge some pages
Work on verbal and visual messaging and CTA through user journey
Ask content team to provide needed pieces of contents
CRO Analyze
Write user journeys down -2 or 3 if it exists-
Write down conv. for each step of the journey
Define and track KPIs on 3 most visited paid pages
Track scroll on main pages
Create and install Google Optimize and Yandex account on the site
Create a very precise goal in analytics
Draw visaul sitemap including temporary or permanant landings
Draw the numeral funnels for every minor and major conv. -2 or 3-
Shared
Social Media
Content
Content Strategy
Brainstorm for Content Ideas
Defining your Goal
Defining Content Category
Persona Research
Content Production
Post
Requesting to Medical to Produce a Post
Producing a Post by Digital Team
Desiging a Post by Art
Story
Desiginig a Story by Art
Requesting to Medical to Produce a Sroty
Producing a Story by Digital Team
Content Calander
Designing a Content Calendar
Sharing Post/Story According Content Calander
CRM
Answer to Directs and Comments
Refer Excilia Consumer with Side Effect to Pharmacovigilance
Refer Excilias Vendors to Dermocosmetic Line
Refers Users with a problem with product to Dermocosmetic Line
Affiliate
Onlineshops
They Promote Our Product and Social Media Account on their Socials
We Promote their website by Influencers
Niche Market Related to Excilia
Bondling Our Product with themselves
Colaboration with Micro Influencers
Campaigns and Competition
Defining Campaigns Objectives
Brainstorm for Campaigns and Competitions Idea
Determining Campaigns/Competition Medium
Determining and Optimising Campaign/Competition Gamification
Paid
Influencer Marketing
Finding Influencers
Followers
E.R.%
Cost
Categorize
Analysing Influencers
Connecting with Influencers and nagotiating
Sending Product to b Bloggers
Sending Ads Content
Checking Bloggers Ads Content
Reportage
Keyword Research
Reportages Content Production
Connecting with Publishers
Confirming Reportage Content by Medical
Display Ads
Keyword Research
Design Ads Material
Connecting With Publisshers
Google Ads
Connecting With Vendors
Keyword Research
Adding Search Terms
Removing unwanted search terms
Running Campaigns
Creating Multiple Campaigns
Creating Multiple Ad Groups
Creating Multiple Ads
Choosing Relevence Keywords foe each ad group
Improving Ads Quality Scores
Tracking Ads KPI
Defining KPIs
Account
Creating Account
Charging Account
Syncing it to others Accounts (GA,GT)
Getting Access from Vendors
Earned
Affiliate
Collaboration with Niche Market Websites
Vendors
PR & Publicity
Gifts Packages for Bloggers
Customer Relations
CSR
Sponcerships