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Bragança - Coggle Diagram
Bragança
Offering jobs in innovative businesses (Brigantia Park)
Position city as a tech hub
Mentoring services
The park needs promotion
Investment in startup services
50 companies (15 tech), 270 people
Networking, organic growth
Alternative to Lisbon & Porto
Need to enlarge the park
Extend the national & international audience
3M workers revenue from jobs in Brigantia (8M corporate revenue)
Low cost of rent
Partnership between startups and students (teaching)
Trying to get game companies to the park
Large companies won't be happy with the limited resources in the future (how do we stimulate growth in talent)
We need to target mid-sized tech companies
Help young startupers relocate, license, connections, find external help
Maybe create a new center for startups in the city
Communication about Brigantia started late
Sent hundreds of emails
Promoting the services not just the space
IPB university graduates getting in touch
International network
Portuguese Innovation Networks
Partnership with Google, Amazon, to get freebies
Social space, not just a work space
Events in the conference room (restaurant)
Word-of-mouth is the strongest channel
Certified incubator, be able to enter programs
How do we convince people to relocate
Quality of life
No traffic
Proximity to schools, services, community, services
Live here and spend weekends in Porto
Good local food
Hotel (200 rooms) for monthly rent for Erasmus, other
Infrastructure
Connection to Spain
Highway
Enlarge the airport
Better conditions in villages
But still not good broadband
Cultural life, events
Tourism sector
Campaign: Bragança is near
Broadband connections
International university
Most marketing is for tourism
Institutional collaboration very good
IPB is the main responsible for relocating people
Bragança Naturally campaign (tourism)
Planning to target retired people
Lack of big communication strategy, prioritization
Automotive factories (3-4 big ones)