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QUESTIONNAIRES - Coggle Diagram
QUESTIONNAIRES
Types of questionnaire
Group-administered questionnaire
Most surveyed
Collect data from a sample of respondents
The mail survey
Far
Addressed to respondents
Efficient way
to collect data
Sometimes
considered impersonal
Low response rates
Household drop-off survey
Direct delivery
Resolution of doubts at the moment
Types of question
Multiple-choice or ranking questions
Predefined response series
Various answer options
Open-ended questions
Do not impose any of the restrictions
They allow for the recording of any response to a question
provided by the respondent.
Closed questions
Possible answers
Dichotomous question that requires a "yes" or "no"
Scale items
Predefined scale
Positive or Negative answer
Possible answers
Flexibility
Greater precision
Ideal questionnaire length and time to complete
No more than 20 minutes in duration
Complex questionnaire, not long
Routing questions
Faster response
Signs
Route instructions
Design issues and other considerations when using questionnaires
Short and clear instructions
More useful and reliable data
Maximising response rates
Presentation letter
Brief
Accessibility
Information
Simple and effective coverage
Prepaid return envelope to return responses
To offer something
Sort questions in order of importance
Piloting – using a suitable sample group
Suitability and clarity
Piloting allows to detect errors
Stratified sampling
Establish population
EXAMPLE: STUDENTS
Web-based questionnaires
They are inexpensive to produce
Auto coded
Highest response rate
Reasons to use questionnaires
Make it easy to collect large amounts of data
Are easily quantifiable
Protect anonymity
Reliable data collection tool