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Promoting Service and Educating Customers - Coggle Diagram
Promoting Service and Educating Customers
Role of marketing Communication
Help customer evaluate offerings and highlight differences that matter
Position and differentiate service
Promote contribution of personnel and backstage operations
Add value through communication content
Facilitate customer involvement in production
Stimulate or dampen demand to match capacity
Challenges of Service Communications : Intangibility creates problems
Generality
Non-searchability
Abstractness
Mental impalpability
The Marketing Communications Mix
Sales promotion
Personal communication
Corporate design
Advertising
Public Relation
Instructional material
The Role of Corporate Design
useful in competitive markets
A unified and distinctive visual appearance for all tangible elements
Provide recognition and strengthen brand image