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Why Companies Do “Innovation Theater” Instead of Actual Innovation? -…
Why Companies Do “Innovation Theater” Instead of Actual Innovation?
Disruption today is more than just changes in technology
Strategy and organizational structures aren’t nimble enough to access and mobilize
The innovative talent and technology they need to meet these challenges.
Companies Run on Process
Every great organization was a scrappy startup willing to take risks
If it was a commercial company
It figured out product/market fit
If a government organization
It focused on solution/mission fit.
Over time as these organizations got large, they built process.
Process is great when you live in a world where both the problem and solution are known.
Process Versus Product
People who manage processes are not the same people as those who create product.
The process people dominate management, and the product people end up reporting to them
Organizational and Innovation Theater
A competitive environment should drive a company/government agency
Into new forms of organization that can rapidly respond to these new threats.
Companies and government agencies typically adopt innovation activities
Companies and government agencies have realized that the processes and metrics they put in place to optimize execution