Promoting services & Educating Customer - Coggle Diagram
Promoting services & Educating Customer
roles of marketing communications
Postion and differetiate
promote the product
The Marketing Communications Mix
Service delivery channel
customer sevice employees
self-service delivery point
generate positive ROI
Potential deliver to target customer
Marketing Communications Planning
Target Audience :silhouette: (prospects, users, employees)
Who is our target audience?
What do we need to communicate and achieve?
How should we communicate this?
Where should we communicate this?
When do communications need to take place?
The Role of Corporate Design
Many service firms employ a unified and distinctive visual appearance for all tangible elements e.g. Logos, uniforms, physical facilities
Provide recognition and strengthen brand image e.g., BP’s bright green-and yellow service stations
Especially useful in competitive markets to stand out from the crowd and be instantly recognizable in different locations
Challenges of Service Communications