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Using research instruments
Questionnaires
Definition
Research
manageable form
views and opinions
Types
The group-administered
collecting
data
respondents who can naturally
household drop-off survey
a hybrid
identified household
The mail survey
sometimes
considered impersonal
low response rates
Issues
Maximising response rates
Piloting – using a suitable sample group
Stratified sampling
Web-based questionnaires
Types of questions
Closed questions
Multiple-choice questions
Open-ended questions
Focus groups
Definition
opposite
spectrum altogether
ideal job
Uses
Purposes
To interpret results
To develop new issues
Create awareness
Interviews
Definition
assumptions and understandings
casual conversation
types
unstructered
Semi-structured
structured
procedures
longer than an hour
produce vast amounts
of data
uses
Draft the interview
Pilot your questions
Select your interviewees
Conduct the interviews
Analyse the interview data
Content analysis
Definition
meaning to information
patterns in the text
Procedure
Models
Quantitative
Qualitative
Uses
systematically
collecting
analysing
making inferences from
messages
Observation
Definition
To experiences
people in actions
reporting
Uses
observational
researching social
flexible approach
