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The success story of Amazon - Coggle Diagram
The success story of Amazon
The beginning
All started in 1994 under the name Cadabra by Jeff Bezos.
Since 1995 it is called amazon.com.
It started with an online bookstore and has turned to the lagest online retailer in the world.
Inspiration for the name was the Amazon River.
Amazon today
They offer cloud-based storage and computing services and streaming on amazon prime.
Everybody can sell products by using the platform.
Amazon know what their customers need and act for this.
Range
Amazon started selling music CD´s, software, tools, toys, sporting goods and groceries.
Biggest idea was Kindle e-book, which was launched in 2007.
secret of success
Amazon set the focus on the customer and correr prediction of future shopping trends.
The initial business plan was different from the others.
Amazon was leading the market because a lot of e-companies could not survive.
Bezos was cutting down on marketing expense and investing them in keeping consumer happy.
Amazon reduce advertisments and invested the money in free shipping to the costumers.
The great secret of success is how they maintained their realationship with the customer.
popularity
A journalist was impressed by the service of amazon and wrote an article in the "New York Times".
The people talked about Amazon and gave positive reviews.
Amazon is the leader in innovation and they provide a wish list and a list with products wich other customers bought.