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AT2 RETAIL BRANDING - Coggle Diagram
AT2 RETAIL BRANDING
PART ONE- Research
-Unpack the assessment
-Research other retail food branding and collect sample logos (reference images)
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-Brainstorm your business name, target audience and SMP (Single Minded Proposition)
-Outline cultural, social and environmental issues and impacts to be considered in developing new concepts and whether your concept could be commercially viable
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Using feedback, describe modifications of the design and options for
layouts
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PART TWO-Production
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Company Uniform: You are required to develop a Polo/T-Shirt/ Business Shirt design for your company. A4 (The brief from the client is that it is to feature the logo and a slogan (SMP).
PART THREE- Finalisation
Confirm that all designs are based on original ideas concepts and there is no legal, ethical and contractual information applicable to the design
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Complete a rationale, including but not limited to;
Identify and evaluate technical problems based on developing your skills and completing the assessment
ii. Describe following safe work practices for computer usage and in
the design process
iii. Self evaluation of design process
Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign for final files. Students will utilise the ‘File package’ tool in Adobe InDesign to package each individual piece of work, save following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet