Please enable JavaScript.
Coggle requires JavaScript to display documents.
chapter 1 creating customer value and engagement - Coggle Diagram
chapter 1 creating customer value and engagement
1) marketing
3) Customer Value-Driven Marketing Strategy
marketing management
value proposition
societal marketing
marketing mix
integrated marketing
4) Managing Customer Relationships and Capturing Customer Value
customer engagement marketing
customer generated marketing
partner relationship management
relationship building block
customer perceived value
customer satisfaction
customer lifetime value
customer relationship management
share of customer
customer equity
5) Changing Marketing Landscape
not for profit marketing growth
rapid globalization
Digital and social media marketing
sustainable marketing
2) Marketplace and Customer Needs
market offering
market myopia
demands
exchange
wants
market
needs