Please enable JavaScript.
Coggle requires JavaScript to display documents.
BNA_G2_Xiaomi Corporation
1024px-Xiaomi_logo.svg, G2 Members, Rivalry
…
BNA_G2_Xiaomi Corporation 
-
Background
Founded in April 6, 2010, Yingu Mansion, Beijing, China
-
-
Currently, Xiaomi products are present in more than 90 countries
-
-
Xiaomi makes and invests in smartphones, mobile apps, laptops, consumer electronics, and many other products.
-
-
-
-
-
Rivalry
Apple、Samsung、Sony、HTC
- High-added-value products
- Brand benefits
- Functional completeness
Threat of new entrants
- Barriers to entry
（Smart phone industry)
- Price low but function better than Xiaomi
Bargaining power of suppliers
-Low
Largan、MediaTek、SONY、SHARP
- Mature technology
- Different suppliers (non single supplier)
Bargaining power of buyers
-Low
- Consumers are scattered
- Low pricing strategy
- Peripheral products
Substitutes
- Tablet
- The function and appearance better than Xiaomi
Mi Band
-
-
-
-
Apple Watch
-
Features
Always on retina display
You can look at the time, or whatever is on your home screen, without having to raise your wrist or tap the screen
-
-
ECG app
An electrocardiogram is a test that checks how your heart is functioning by measuring the electrical activity of the heart
-
-
-
-
-
-
-
-
-
Key Resource
- Software technology
- Human resource
- Capital
Key Activity🎯
- Product development
- New retail
- The internet
Key Partner
- Supply chain's companies
- Other online stores
Cost structure💰
- Platform maintenance
- R＆D cost
- Production cost
- Logistics cost
Revenue Stream
- Technology mobile phones
- IoT＆products
- Internet service
-
Customer Relationship
- Community building
- Co-create
- personal assistant
- Automation service
Customer Segments :silhouettes:
- Mass market
- Third-party platform
- Diversified market
Channels :checkered_flag:
- Forum
- New retail self-operated
- Smart hardware equipment
- Partner shop
-
-
-
-
-
-
-
-
-
-
-
-