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Zara, https://prnt.sc/vp4k0b, https://prnt.sc/vp4lxs, https://prnt…

- - - - greenwashing - коли компанії вводять споживача в оману щодо екологічності продукції або послуги, представляють їх в сприятливому світлі.
        
        Inditex, announced Zara’s sustainability measures in July 2019, all of which cater solely to the idea of ecological sustainability: the ambitious targets include 80% of all energy consumed by Zara HQ coming from renewable sources, 100% sustainable, organic, or recycled fabric in all collections, and zero landfill waste by the end of 2025. Zara executives making the announcement failed to mention how this sustainability angle would translate to their garment-workers and suppliers in developing countries.
  - - - У просуванні беруть участь не тільки лідери думок, а й звичайні покупці: Zara стимулює їх поширювати інформацію про бренд у вигляді фото чи хештегів.
    - - Zara активно впроваджує в магазинах технології доповненої реальності (AR).
        Навівши телефон на плаття або штани, можна побачити на екрані модель, яка їх демонструє, і купити одяг в пару кліків. У деяких магазинах обладнані інтерактивні примірочні, де можна запитати про нові кольори, розміри і отримати модні поради. А завдяки системі радіочастотної ідентифікації (RFID) співробітники допомагають клієнтам знаходити товари в магазині, поблизу або в інтернеті.
      - ZaraAR
        was the brand’s first experience with augmented reality. At over 100 stores around the world, customers were able to bring models to life through three experiences based on the Studio collection launched in select stores. The models came to life on the devices by pointing them towards the QR codes located on the window displays, registers and counters in these stores.
      - Our digital channels connect us with our clients daily. In 2018, we were contacted 30 million times with an average of 94% in level of satisfaction of service. We work to communicate mainly through private instead of mass channels, which is why last year we launched Whatsapp as a new communication channel in the United Kingdom, Ireland and Spain.
      - Zara app
        The Zara app is one of the ways we reach out to our customers. The new location-aware services added last year use geolocation technology to let customers know in which store they can receive their orders the fastest and to automatically notify them of the availability of products in their online shopping baskets as soon as the items arrive at a store.
        
        in the profile section there is a silhouette, you can modify that silhouette and put your exact measurements in a minor scale. So when you scan a shirt, you can try it on virtually.
        
        We also have a button with a tender symbol in which you can see your Zara’s clothes and try it on your “virtual me”, if the clothing doesn't fit you in a minor size as in a mayor size, you are going to notice it, cause the clothes is going to be in the same scale.
      - the face recognition
        payment
        
        Facial recognition technology measures and matches the unique characteristics for the purposes of identification of authentication. Faces contain a compelling amount of information, and using large datasets of photos, computer programs can distinguish the key traits with a high rate of accuracy. It can detect faces in images, quantify their features and match them against the stored templates in a databases. This technology has been existed and used in various way, for instance, Facebook has been using it to make photo tagging suggestions when the user uploads a picture to the platform or Google Photo uses it to identify people in photos so that it can group them together therefore users can just browse through folder of images for a specific people.
      - interactive fitting rooms
        interactive fitting rooms gives customers information in a more visual and attractive way. The purpose of interactive fitting room is to reduce customers waiting time, as they would no longer need to leave the fitting room to find the items.
      - MOBILE PAYMENTS
        
        The app ‘InWallet’
        customers can simply link their credit cards to their login accounts in order to make any payments. One of the benefits of this mobile payment is, it integrated the management of online and offline purchase receipts as it will automatically saved to individual’s account and customers are accessible to it at all times. Furthermore, because of this, Zara has become the first in Inditex brand to eradicate physical paper receipts in stores
    - - наявність акаунту на сайті
        
        так -45%
        
        ні - 55%
      - трафік
    - - Email advertising allows Zara to segment their email list based on demographics, locations, the needs and interests of its customers. It can also increases the brand recognition and cost effective as its own media. Email is also one of the best way to communicate with customers
    - - Zara official website is the best to get its audience’s attention mainly because those who visits are mainly existing customers. Their website is fully engaged with its customer as they often announce new promotion and collection through the website.
  - - - вони повторюють дизайнерські рішення для того, щоб одежа була доступною
  - - - Exclusive Designs- famous designers on board
        Powerful Presence- 3000+ stores worldwide
        Brand Value- ranked 46 as World’s Most Valuable Brands 2019 (Forbes)
        Excellent Supply Chain- brings new design in stores in just 2 weeks
        Plethora of Designs- launches 1000+ new designs every year
        Low Cost of Production- use design advantage and save money from advertising
    - - Normal Collection- no specialization in a product
        No Advertising- restricts itself from promotions
        No Safety Buffer- limited stock available
    - - E-Commerce- use the online market to double sales
        Artificial Intelligence- use of technology for better customer experience
        Expansion of retail stores- increasing retail stores in the Asian market
    - - Competition- competitiveness from brands like Mango, H&M, Vero Moda
        Expensive Raw Materials- rise in prices of materials and labour
        
        Legal & Political Regulation- regulating business as per the government and legal agencies
        (регулювання бізнесу відповідно до уряду та юридичних установ)
  - - - The company does not outsource its manufacturing process because they want to take fully control of their own production. The latest styles are normally available in the store for sales within two to four weeks. However, at the same time if a product is not selling well, it will be pulled out from the stores immediately
    - - Zara operates its business worldwide and has enormous reach with stores in 88 countries and Zara’s supply chain provides them a competitive advantage. Most of the Zara stores are owned by the company and are not a franchise and this allows Zara to keep the shopping experiences at Zara intact in anywhere. They keep the design of the stores consistent where they are all spacious, modern in look with walled mirrors and it is designed by Zara’s decoration team.
    - - Zara has differentiated itself from it’s competitors as it does not do as much marketing as the rest of the competition. The company would rather invest the money in opening new stores than put it in advertisement. In fact, Zara relies on the word of mouth advertising more than anyone does.
    - - Zara’s unique selling preposition is to keep up with the latest trends and create it with an affordable price to meet the demand of the market. Even though, some Zara stores can be considered as premium
- - - - 18-24 - 55%
      - 25-30 - 24%
      - 31-35 - 6%
      - 35+ - 1%
      - до 18- 14%
    - - д - 62%
      - х - 38%
    - - Name: Christine
        Age: 22
        Hometown: Hong Kong
        Current Location: London, United Kingdom
        Occupation: Student Income: £1000 (From Parents) •
        A fashion follower and always keep on trend •
        Love going on vacations and reading books in her spare time •
        Prefer Social Media such as: Instagram and Snapchat
        
        Christine, aged 22, is in a relationship and lives in a one bedroom flat with her boyfriend in London. She is currently a post-graduate student studying Business management at UCL. Christine is hard working and she spends a lot of her time at school but also going to the gym in order to keep her figure. She enjoys dinning out and will choose restaurants that are photographic. Christine always spends her weekends at café with her friends. She is also a fashion follower who always keeps an eye on fashion tends and beauty products. She shops quite a lot from Zara, Top shop and also Urban Outfitters. Christine likes to shop both in store and online and it depends on her availability
      - Name: Marco
        Age: 24
        Current Location: Manchester, United Kingdom
        Occupation: Marketing Associate
        Income: £2,500 per month
        A fashion and technology follower and always keep on trend
        Enjoys dining out as well as travelling
        Prefer Social Media such as: Instagram and Facebook messenger
        
        Marco, aged 24, is single and lives in a studio in Manchester. He studied Media at London College of Communication and is currently working as a Marketing associate in an advertising company with an income of £2,500 per month. Marco enjoys eating out, going to exhibitions and explore places that he never been to. Furthermore, Marco loves fashion and always keeps his eyes on the fast pace fashion trend and because of this he thinks it is better for him to spend his money on high-street fashion brand than luxury brands. Even though he needs to work but he will still spare hid time to go out with friends during the weekends. Apart from fashion, Marco is always a technology follower where he will always buy the latest technology in the market.
- - - - youtube
      - instagram
        
        маски та фони
    - - інтерактивні банера
      - чат-бот з технологією розпізнавання обличчя, одежі, тіла
      - інтерактивний веб-сайт
      - використання мобільних ігор
        
        Travis Scott , гра Fortnite
        
        Minecraft