Please enable JavaScript.
Coggle requires JavaScript to display documents.
Sustainable Marketing - Coggle Diagram
Sustainable Marketing
The process of creating, communication and delivering value to customers in such a way that both natural and human capital are preserved of enhanced throughout
-
-
How marketers have the capacity to affect the Sustainable Development Goals (SDGs) via many of their actions
-
-
-
-
Sustainable pricing
Reduced prices are also central in problems concerning social sustainability, with competitive prices driving manufacturers to pay low wages and offer poor working conditions
-
An obvious issue with the pricing of sustainable products and services os that they are frequently perceived as being more expensive than standard items
High costs may also be associated with sustainable products because many have been introduced at the higher end of the market, as is usually the case with new innovations
Strategy and planing
The inclusion of a sustainable approach within the corporate strategy can facilitate the development of a marketing strategy that recognises the significance of lessening the company's sustainability impacts.
Marketing planning
process includes an audit of the environment in which the organisation operates, incorporating both external and internal factors
-
Outside the organisation
Review practices, products and services
-