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CHAPTER 4: DETERMINE NEEDS AND WANTS - Coggle Diagram
CHAPTER 4: DETERMINE NEEDS AND WANTS
ECONOMIC THEORY
WANTS
WANTS but NOT NECESSITY to SURVIVE
more SATISFY than meeting needs
DEMAND
ABILITY TO PAY
INFLUENCE by several factors and INSIST on the decision
NEEDS
identify the BASIC NEEDS in the market through research
NECESSITY / REQUIREMENTS/ consumer MUST HAVE to survive
MASLOW HIERARCHY, 1943
BELONGINGNESS / LOVE - intimate / friendship
SAFETY - security
ESTEEM - prestige and feeling of accomplished
PHYSIOLOGICAL - food, water, warm, rest
SELF ACTUALIZATION / SELF FULFILLMENT - achieving one's full potential, including creative activities
TRAVEL CAREER LADDER (PEARCE,1998)
RELATIONSHIP
SELF DIRECTED
GIVING LOVE, AFFECTION
MAINTAIN RELATIONSHIP
OTHER DIRECTED
RECEIVING AFFECTION
TO BE WITH GROUP
MEMBERSHIP
INITIATING RELATIONSHIP
STIMULATION
SELF DIRECTED
CONCERN FOR OWN SAFETY
OTHER DIRECTED
CONCERN FOR OTHER SAFETY
SELF ESTEEM / DEVELOPMENT
SELF DIRECTED
SPECIAL INTEREST
COMPETENCE / MASTERY
DEVELOPMENT OF SKILLS
OTHER DIRECTED
GLAMOUR OF TRAVELING
CONNOISSEUR SELF ESTEEM
EXTERNEAL REWARDS, PRESTIGE
RELAXATION
SELF DIRECTED
BODILY RECONSTITUTION
RELAXATION
FULFILLMENT
UNDERSTAND MYSELF MORE
EXPERIENCE INNER PEACE
A DREAM