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Helping Buyers Buy - Coggle Diagram
Helping Buyers Buy
Marketing Research Process
Collecting research Data
Analyzing Data
Determining present situation
Defining the question
Choosing the best solution
The Marketing Enviorment factors
Global Factors
Economic factors
Competitive factors
Sociocultural factors
Technological factors
Consumer Market
No special training
Personal judgment
Requires some technical,delivery,sale service
Dont buy from many sources
Less purchases but many costumers
Buisness To Buisness Market
Requires a lot of technical,delivery,sale service
Trained Buyers
Larger purcahses
Objective standards
Buy from multiples sources
ERAS
Mobile Marketing Era: Costumers power in market
Costumer relationship Era: learning about present customers
Marketing Cocnept Era: 1945-1980s New marketing concept
Selling Era: 1920s Seling in advertising
Production Era: 1900s produce for a limitless market
Mobile Marketing
Can I? :Create value with different infromation
For me:Personalized data
Now: Availability
Simple: Easy interaction
4P of Marketing
Product
Place
Price
Promotion
Marketing Concept
Service Orientation:Goal is to provide customer satisfaction
Profit Orientation:good that will earn the most profit
Customer orientation:Costumers wants and needs