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marketing, problems - Coggle Diagram
marketing
get people to download the app
youtube ads
ppl talked abt it
doctors recommending the app
more reviews
feedback on how the app
educate + bring awareness
ppl would get the app if someone they kno and respect has it + promotes it
providing ppl with info of the benefits
not a lot of ppl understand it
what is contact tracing?
include numbers + possible outcomes
clarity
no one knows who u r - bring up that point that it's anomynous
reaching a larger group of ppl
social media
ads
putting an emphasive to how privacy is not the biggest concern
personalized user expereince
personalized to how they want to use it with the partnership
downloaded the app
they heard about it
on the government web
local radios
promotion
newsletter - local
new orleans newspaper
which ones are the most credible
how much people read them
ads -> youtube, instagram
figure how much people are using certain social media
s
in the news
which news channel ppl listen to the most
how much people actually trust it
school counties + parishes
govenor spoke about it
covid news
where do people get there info on covid?
problems
people aren't downloading the app
people don't trust them for privacy concern
federal government doesn't have coordination -> no national solution
people don't know the app exists
why?
people don't know how to operate it
people are in fear -> undocumented
transparency -> they don't know what the government is doing with the data