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HTM705: CHAPTER FIVE: MARKET TARGETING AND POSITIONING - Coggle Diagram
HTM705: CHAPTER FIVE: MARKET TARGETING AND POSITIONING
TARGET
SECONDARY
TERTIARY
PRIMARY
TARGET MARKET APPROACH
DIFFERENTIATED
CONCENTRATED
UNDIFFERENTIATED
MICRO / CUSTOMIZED
FACTORS TO CONSIDER
ORGANIZATIONAL
PRODUCT VARIABILITY
PLC
MARKET VARIABILITY
COMPETITION
POSITIONING
PERCEPTUAL MAP
BASIC
PRICE
DEVELOPING POSITIONAL PLATFORM
MARKET
CUSTOMER
PRODUCT / BRAND