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HTM705: CHAPTER FOUR: STRATEGIC MARKETING SEGMENTATION - Coggle Diagram
HTM705: CHAPTER FOUR: STRATEGIC MARKETING SEGMENTATION
SEGMENTATION
DETERMINE NEEDS AND WANTS
MASLOW
TRAVEL CAREER LADDER (PERACE, 1988)
DIVIDE MARKETS ON RELEVANT DIMENSION
PERFORM SITUATIONAL ANALYSIS
SWOT
BASIS FOR SEGMENTATION
GEOGRAPHIC
PSYCHOGRAPHIC
DEMOGRAPHIC
BEHAVIOR
ANALYZE MARKET SEGMENT
ANALYSIS
SEGMENTATION AND PROFILING
DATA GATHERING
MODELS / THEORY
VALUES AND LIFESTYLES (VALS) FRAMEWORK [SRI INTERNATIONAL,1978]
TECHNOLOGY READINESS INDEX [PARASURAMAN,2000]
APPLICATION VALUE OF 5G IN TOURISM [MITCHELL, 2020]
ANALYZE TOURISM MARKE SEGMENT
DESTINATION MARKET SEGMENT
TYPOLOGY OF PLANNED EVENTS [GETZ,2005]
DESTINATION MARKET SEGMENT
MULTIPLE SEGMENT
TRANSPORT
LIFESTYLE DIMENSION [PLUMMER,1974]