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Marketing - Coggle Diagram
Marketing
Promotion & communication
Before makerting : → BEFORE THAT CAN HAPPEN, THE CONSUMER MUST BE AWARE OF THE PRODUCT´S EXISTENCE -> that is
Marketing Promotion
Goal slide 3 :red_flag:
5 major promotion tools Slide 5 :red_flag:
Slide 26 :star:
nature of each tool slide 7 :red_flag:
Integrated Marketing Communications (IMC) Slide 22 :red_flag:
Push & pull Promotion strategy
overall slide 40 :red_flag: contain note :star:
step2: Customer Driven Marketing strategy (market segmentation 4.10.2020)
categorize customer into groups
CUSTOMER DRIVEN MARKETING STRATEGY = RIGHT RELATIONSHIP WITH THE RIGHT CUSTOMER :
design:
1 Segmentation: divide market to meaningful group
Roles
help narrow down the customer, help the product can reach easily to the potential customers
companies have more understand about the market customers, they can choose suitable customer group(segmentation) to focus on
A successful marketing will identify and satisfy right customer
MEthods
Slide 12 :red_flag:
No specific way, each time you have to choose right mix between the 4 variables
1: demographic
Age, Life cycle stage, Gender, Income, Education, occupation, ethnicity
the most popular and easiest method
2 Geographic
Location, country, city, zip code, weather, urban or rural
3: Psychograpic (tam ly hoc)
Hobby
attitudes
lifestyle
base on interest of customers.
4: Behaveiral
base on actual behavior of cusomter
Holidays segmentation (Black friday)
User status (new user, potential , ex user)
usage rote : light, medium, heavy
Loyalty status
Requirement In slide 13 :red_flag:
2: Targeting: choose which group to serve
Level marketing : Slide 16 :red_flag:
3: Differentation: create offering for targerd customers
4: positioning: place the offering in the mind of customers slide 6 :red_flag:
A PRODUCT´S POSITION is the way the product is defined by consumers on important attributes
VALUE PROPOSITION -> from the customer´s point of view :red_flag:
Positioning map
slide 9 :red_flag:
Steps:
slide 14 :red_flag:
Possible value propositions (more less,)
slide 21 :red_flag:
Step 1: Understanding marketplace and customer needs
Research Marketplace
Actionable insights
Research customers