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HTM705: CHAPTER THREE: MARKETS AND COMPETITIVE SPACE - Coggle Diagram
HTM705: CHAPTER THREE: MARKETS AND COMPETITIVE SPACE
MATCHING NEEDS WITH PRODUCT BENEFIT
ECONOMIC THEORY
POTENTIAL EXTENSION
MATCHING NEEDS
5 PRODUCT LEVELS
PRODUCT MARKET
INTERNAL
EXTERNAL
MARKET OPPORTUNITIES
UNMET / UNDESERVED NEEDS
SATISFACTION
TRUST
LOYALTY
END USER
THEORY OF REASONED ACTION [FISHBEN &AZJEN, 1975]
THEORY OF PLANNED BEHAVIOR [AZJEN, 1991]
BUYERS DECISION MAKING PROCESS
PORTER'S COMPETITIVE FORCES MODEL, 1980
CASE STUDY
COMPONENTS OF SUCCESSFUL TOURISM DESTINATION
MACRO TREND
PESTLE ANALYSIS, AGUILAR 1967
SCHEMATIC OVERVIEW OF KEY ELEMENTS OF NINE FORCES INDUSTRY ANALYSIS APPROACH [FLEISHER & BENSOUSSAN, 2007]
DESTINATION COMPETITIVENESS & SUSTAINABILITY [CROUCH & RICHIE, 1999]