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DA IDEIA AO NEGÓCIO, DA IDEIA AO NEGÓCIO, A ANÁLISE DE TODOS OS POSSÍVEIS…
DA IDEIA AO NEGÓCIO
CRIAÇÃO DE IDEIAS
My colleagues, Elizabeth Ruth Wilson and Brian Lucas, and I decided to explore whether people could also be primed for better brainstorming before the idea generation even starts. In our first experiment, we asked one set of participants to describe a time they’d felt embarrassed in the previous six months; we asked a second group to describe a time they’d felt proud. We then asked each individual to spend 10 minutes thinking of new uses for a paper clip. We hypothesized that —just as quantity goals paradoxically yield better quality ideas — the “embarrassing story” condition would lead people to drop their inhibitions and get more creative.
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