SOLUTION IDEAS
MARKETING
WEBSITES
PARTNERSHIPS
THE WHOLE APP
it's confusing
it doesn't state clear information
not a clear solution/reason
terminology is to complex
confusing products
webinars are to long to b watched by everyone
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you can't use it unless you are in a specific health department
health departments are unpopulated and random in only texas and wyoming
hard to understand their plan is for the future
what is their thought proccess?
bigger health departments
covid related apps
uber eats/insta cart
hospitals
local organizations
non-biased and non converstial ogranizations
schools/universities/colleges
no one knows bout it
they don't have a good strategy
not easy to explain to a five year old
goals are not layout
marketed towards with ppl who understand data science/com sci (TO COMPLEX)
not a lot of empathy thrown to the target audience
target audience is vaug
it is marketed as a contact tracing app (not a lot of connections)
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have a timeline for the user
we can make them a timeline
there's not incentive
not a lot of info displayed abt who they r working with
send out updates to users -> advertise it more
market it as a community/help you survive
approach varies in location
financial side?
seem financially stable for ppl
targeting individuals
fully state it's non profit
be more forward with what they're trying to say
summarize in brief -> people are not going to watch hour long webinars
marketing it better
established buisness promote it
create a marketing game plan -> STEP BY STEP PHASES
making a timeline
talk to more consultants in opinions
overplay the pandemic
dramaticize the pandemic and how the is the solution
"do your part" - make ppl feel guilty
everyone to use it
wrong people are using it
how do we download it in the first place?
influencers to promote the app ie. being a sponsors
targeting universities -> prominent university clubs
ambassadors to promote
reachout to more people
overall college students to understand
MARKETING PLAN
2.3 million+ people are using the app
the concept of PathCheck is well known
local organizations
uni ambassadors + clubs etc.
influencer?
their image gets improved -> influencers who have publicly stated masks abt
they are in favor with it
bring the community together
gives pathcheck more trust with the audience
brings the community/school together
awareness is more spread within the community
brings them clout
bc they're an ambassador for MIT
how do we start working with them?
give certain amt of ppl within the club
create a sort of system
individual local groups in different jursidictions
create fundraisers
quota - what is it?
implementing a chapter system
uni ambassadors
influencer
local organizations
internship @ MIT
put theses certain things on your social media
posters
instruction manuel
surveys - figure the concenous
local ads
youtube
reachout to agents
really describe and sell who we are
really play out
what is PathCheck?
simplify their statement
privacy behind design
market less on contact tracing app
generally how it works
detailed website
webinars more displayed and simplified
tracing seems scary
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how do we redesign their website?
make it easier to 'relate' to
put words in simpler terms
make goal seen
make solutions clear
make how product works clear
how are we going to approach this
CLARITY
COMMUNITY
COLLABORATION
a clearer message
easier to understand
"dumb it down"
working with local groups
influencers + social media
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partnerships with big brand
incentives to advertise it towards the community
building a community with nice people <3
logo
pathos
ethos