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SOLUTION IDEAS, MARKETING PLAN, how are we going to approach this - Coggle…
SOLUTION IDEAS
MARKETING
no one knows bout it
marketing it better
established buisness promote it
create a marketing game plan -> STEP BY STEP PHASES
they don't have a good strategy
not easy to explain to a five year old
goals are not layout
making a timeline
talk to more consultants in opinions
marketed towards with ppl who understand data science/com sci (TO COMPLEX)
fully state it's non profit
be more forward with what they're trying to say
summarize in brief -> people are not going to watch hour long webinars
not a lot of empathy thrown to the target audience
overplay the pandemic
dramaticize the pandemic and how the is the solution
"do your part" - make ppl feel guilty
target audience is vaug
everyone to use it
wrong people are using it
it is marketed as a contact tracing app (not a lot of connections)
market it as a community/help you survive
approach varies in location
financial side?
seem financially stable for ppl
targeting individuals
there's not incentive
WEBSITES
it's confusing
it doesn't state clear information
not a clear solution/reason
terminology is to complex
confusing products
webinars are to long to b watched by everyone
PARTNERSHIPS
bigger health departments
covid related apps
uber eats/insta cart
hospitals
local organizations
non-biased and non converstial ogranizations
schools/universities/colleges
THE WHOLE APP
you can't use it unless you are in a specific health department
health departments are unpopulated and random in only texas and wyoming
hard to understand their plan is for the future
have a timeline for the user
we can make them a timeline
what is their thought proccess?
not a lot of info displayed abt who they r working with
send out updates to users -> advertise it more
how do we download it in the first place?
influencers to promote the app ie. being a sponsors
targeting universities -> prominent university clubs
ambassadors to promote
reachout to more people
overall college students to understand
MARKETING PLAN
how do we start working with them?
uni ambassadors
internship @ MIT
influencer
reachout to agents
really describe and sell who we are
really play out
local organizations
put theses certain things on your social media
posters
instruction manuel
surveys - figure the concenous
local ads
youtube
facebook
instagram
how do we redesign their website?
put words in simpler terms
make goal seen
make solutions clear
make how product works clear
what is PathCheck?
simplify their statement
privacy behind design
generally how it works
detailed website
webinars more displayed and simplified
make it easier to 'relate' to
market less on contact tracing app
tracing seems scary
2.3 million+ people are using the app
the concept of PathCheck is well known
local organizations
they are in favor with it
bring the community together
gives pathcheck more trust with the audience
uni ambassadors + clubs etc.
brings the community/school together
give certain amt of ppl within the club
awareness is more spread within the community
brings them clout
bc they're an ambassador for MIT
create a sort of system
individual local groups in different jursidictions
create fundraisers
quota - what is it?
implementing a chapter system
influencer?
their image gets improved -> influencers who have publicly stated masks abt
how are we going to approach this
CLARITY
a clearer message
easier to understand
"dumb it down"
logo
COMMUNITY
incentives to advertise it towards the community
building a community with nice people <3
pathos
COLLABORATION
working with local groups
influencers + social media
partnerships with big brand
ethos