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Technological Forces Affecting BMW Company - Coggle Diagram
Technological Forces
Affecting BMW Company
Car Data
Marketing
Branding speaks for itself
by
Concentrating on marketing the service and not the product
Understanding customer purchasing behaviour
by
Segmenting the premium market
and
Optimizing the proper fit between the purchasing behavior of customers and the marketing mix
Resulting in
odometer reading
Aim
Customization of products to specific clients.
Aim
Being the lead in the future of mobility. Involve autonomous, electrified, and connected driving and innovative mobility services
Provides transparency
Improve services by service providers
Improve product perfomance
Usage-based data e.g. average mileage
event data such as an automatic service call
Owner has control over telematic data
Innovation
Disadvantages
High costs
Less demand
Adoption of new product
Benefits
Less production
why
Few clients want customization
Minimize overproduction of motor vehicle parts
Reducing
Improved engines
Efficiency
CO2 Emissions
How
Reducing CO2 emissions by one third per vehicle
Recycling of parts from unused or worn out cars
Results in
Minimizing production of spare parts
Resulting in
Reduce wastage of unused materials
Reduction of fuel consumption
Resulting in
Maintain an eco- friendly environment
Reduce global warming
Production and Automation
Introduction of Hydrogen fuel cell
Technology
Ensure zero emission of fuel since hydrogen is
energy-intensive,
and
battery-powered electric car systems
Adaption
New features introduced with every new model
Benefits
Customers enjoy luxury features
and
BMW able to improve its technology innovations through adequate feedback
Gain competitive advantage over competitors.
and
Being the forefront of technology paced cars
Acquisition of clients
meaning
Increased sales
Technology used is adaptable and efficient to BMW customers
BMW are able to advance their technology features through customer experience and feedback
Disadvantages
New features may face criticism from customers
Very high production costs of the car
why
BMW aim is to produce high quality cars and gain competitive advantage over their competitors such as Toyota
High selling costs of the new car
Resulting in
Only a class of individuals can afford to purchase
Introducing features that customers may not find adaptable
what is BMW doing to change this?
Building models using technology currently adaptable or will be in a few years, E.g. Including hydrogen fueled cars by 2021,other models set for production in 2035
Production of full electric cars by 2021
Facilitate eco- friendly environment
Reduce fuel consumption
Automatic car parking using four laser scanners that create images around the car for safe parking.(Remote valet parking assistant)
Reduces car accidents
Connected navigation that effectively reduce volume of traffic while searching for a parking spot
Introduction of dynamic car parking. Application makes it easier to find a roadside parking space
Hybrid vehicles
Cars can be driven using electric mode within a certain range and change to combustion engine or high- voltage powered battery
which results in
Autonomous driving.
Introduction of self - driving cars