A tent is setup with free tangos, visually appealing with ice over them.
People enter the tent to claim a free Tango, and are directed into a VR, they are directed when to open the tango and take a sip
Cameras in the tent see the person taking a sip and turn on a VR program (the customer is wearing the VR goggles).
A program of a first person view of extreme sports play, such as skydiving, parachuting, parkour and high energy sports through the VR system. The customer is encouraged to continue drinking the Tango until the program is finished (smaller cans)
At the end the big bold letters "You've Been Tangoed" comes, where the customer has to move to see the wording.