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AirAsia : Project Redbeat Academy download, PLANNING, By providing…

- - - - Purpose of the project
        
        Disrupt the conventional education space by bridging the gap between Higher Education and Advanced Industries
        
        Ensure students are highly employable, at the same time equipping them with the skill-sets required for the modern era.
        
        Redbeat Academy is a one-stop tech, leadership and innovation academy aiming to be a catalyst to help supercharge the digital economy, within the ASEAN region.
        
        Get people from all walks of life to participate in the digital economy.
        AirAsia Digital - walking towards evolutionary journey to be a full-fledged digital company.
  - - - Research & Development : make various research in learning, forecasting, scheduling and optimization of online programs.
      - Marketing : tracking and analyzing the performance of advertising campaigns.
      - Information Technology : responsible for the implementation of data-driven digital transformation for Airline operations as well as AirAsia Digital’s portfolio of companies.
      - Public Relation : create media and social media messages that shape public opinion of the project and increase awareness of its brand.
      - Project manager : overseeing projects to ensure they are completed in a timely fashion and within budget.
    - - SWOT Analysis
        
        TOWS Matrix
        
        Scope Management
        
        Project Scheduling
        
        Budget & Cost Estimation
        
        Risk Management
        
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        Expected cost
        
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        Ballpark Figure
        
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        Project Scope
        
        Conceptual Development
        
        Name: Project Redbeat Academy
        Date: Launch in October 1st 2020
        Initially only opens to AirAsia Allstar (employee)
        Upskill and cross train them through a series of workshop in tech area
        Such as Artificial Intelligent, Machine Learning (MI), Software Engineering, Cybersecurity, Big Data and Infrastructure
        It is now open to public with objective to build a future-ready next generation
        Powered by Airasia Digital and Google Cloud to develop Malaysia’s first ever full-fledged academy
        
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        S3-O3
        
        Low cost carrier of AirAsia could act as a catalyst to the effectiveness of the Malaysia Tourism to further promote cuti-cuti Malaysia.
        
        cheaper flight to Malaysia could encourage more tourist to decide travel to Malaysia.
        
        S2-T1
        
        Technology innovation is important to have during the pandemic to help digitalize their business to continue running as customer behavior have change to buying goods and services through online.
        
        W2-O2
        
        automation due to digitalize era: complaints and feedback done through apps and AI
        
        services like booking and refund all through automation with online system
        
        W3-T2
        
        Diversification of their business can help to minimize their limited service resources at the same time overcome the low business on the flight services and cushion the stiffness of the competition in the airline industry.
        
        Strength
        
        3.) Low Cost Carrier
        
        commercialize the whole aviation industry with the slogan “now everyone can fly”
        
        2.) High Technological Innovation
        
        airasia.com Application – All in one hub service provider.
        
        RedBeat academy aligned with AirAsia Digital planning.
        
        digitalize, AirAsia Digital - walking towards evolutionary journey to be a full-fledged digital company.
        
        1.) Strong Management Team
        
        Diversified skill
        
        Segmentation of different professional
        
        Diversified business require huge amount of highly skilled, professional and talented team of employees that are knowledgeable in their respective field
        
        Weakness
        
        3.) Limited service resources they can provide due to its low-cost price
        
        2.) Poor customer services feedback by customer.
        
        flight delays
        
        being charged for a lot of things
        
        difficult/not able to change flight or get a refund if customers could not make it.
        
        1.) High fixed cost
        finance cost, lease cost, landing slot cost (slot pair), security charges and departure charges of the aircraft still occurs despite less usage
        
        Opportunity
        
        1.) Strong affiliates with several country and company
        
        such as the virgin group and other airline company
        
        So that they have competitive advantages such as brand name, landing rights and landing slots in airports around the world
        
        2.) Digitalization Era
        
        e-commerce revolution
        
        3.)Tourism Malaysia Promotion
        
        Air Asia have contract with Malaysia Tourism in the ‘Cuti-Cuti Malaysia’ and the entire tourist that travel to Malaysia could use AirAsia as their flight service as it is cheaper
        
        Promote Malaysia tourism at the same time when promoting their airlines.
        
        AirAsia is a Low Cost flight therefore it could encourage tourist further more to travel to Malaysia rather than to other country which would be more expensive.
        
        Threat
        
        1.) Covid-19
        
        No customers, little to no business on flight services,
        
        aircraft storing space, stationary empty aircraft hanging around,
        
        leasing of the aircraft
        
        2.) Competitors
        
        other airlines create low cost operation to compete with AirAsia
        
        3.) Price fluctuation of fuel
        
        Fuel price in the market changing constantly, hence, with a fixed price for a LCCs would have irregular profits
      - Project Portfolio
        
        AirAsia Foundation Project : helping build an ASEAN Community of the future by advocating social entrepreneurship, equal opportunity, and innovation.
        
        Redbeat Academy Project : aiming to be a catalyst to help supercharge the digital economy, within the ASEAN region.
      - Project Criteria Weight
      - Project Criteria Score
        
        AirAsia Foundation Project
        
        Risk Development (medium)
        
        Time to market (long)
        
        Cost (high)
        
        Profit Potential (medium)
        
        Redbeat Academy Project
        
        Risk Development (low)
        
        Time to market (short)
        
        Cost (medium)
        
        Profit Potential (high)
      - Conclusion
        
        Redbeat Academy is selected.
- - - - DEVELOPMENT
        
        Design software & website
        
        Development & coding
        
        Planning programs & schedule
        
        Finding startups business & individual
        
        System Test run
        
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