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READING 14 - PRODUCT & SERVICE DESIGN - Coggle Diagram
READING 14 - PRODUCT & SERVICE DESIGN
New Product Development
Incremental enhancement of existing products
New generation products
Breakthrough products
Failure rates
Company cannot support the growth
Product launched too soon
Product doesn't appeal to the market
Customer doesn't understand the product
No market for the product
Design as a process
Design thinking
Design products and services
Service Design & Concept
Johnston & Clark 2005
Service Outcome
Service operation
Service Experience
Value of service
Organising idea
Quality Function Deployment (QFD)