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1984 - Language, thought, and manipulation, image, https://unravellingmag…
1984 - Language, thought, and manipulation
Control of language
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"If something cannot be named, it does not exist"
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control of thought
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"Sexcrime" narrows all possible meanings in just one word and marks out the action of ‘sex’ as a crime
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"The word “victory” is used constantly, such as in the names of products like Victory Gin, which makes people believe that they in the victorious nation they belong to, otherwise why would they have so many Victory products?"
Manipulation
Framing
"framing is a powerful tool, especially in marketing, such as when you see “95% fat-free” labels on food products, instead of “only 5% fat”, because then you subconsciously focus on the positive part."
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How people could change their opinions with just a word from government. (part 2 chapter 9 - Oceania is at war with Eurasia)
As linguist George Lakoff explains in his blog,
“Words are neurally linked to the circuits that determine their meaning. The more a word is heard, the more a circuit is activated and the stronger it gets, and so the easier it is to fire again.”
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