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Persuasive Techniques - Coggle Diagram
Persuasive Techniques
1.Ethos
Definition
Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.
Translated Definition
Ethos es una palabra griega que significa "carácter" y se usa para describir las creencias o ideales rectores que caracterizan a una comunidad, nación o ideología.
Examples from google
"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."
Example from our reading
A political candidate talks about his experiences as a soldier, as a businessman, and as a politician-in contrast to his opponent.
"He is a forensics and ballistics expert for the federal government - if anyone's qualified to determine the murder weapon, it's him."
Examples from google
"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."
"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
Example from our reading
Grocery store commercial shows a grandmother and granddaughter baking a cake together just before the entire family arrives for Thanksgiving dinner.
Translated Definition
Logos es un término en la filosofía, psicología, retórica y religión occidentales derivado de una palabra griega que significa "fundamento", "súplica", "opinión", "expectativa", "palabra", "discurso", "cuenta", " razón "," proporción "y" discurso ".
Examples from google
"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
Examples from our reading
A politician argues for a new domestic spending program by stating facts and figures about the current level of spending, the current economy, and how this program is projected to improve the economy.
2.Pathos
Definition
Pathos appeals to the emotions of the audience and elicits feelings that already reside in them. Pathos is a communication technique used most often in rhetoric, as well as in literature, film and other narrative art.
Translated Definition
Patetismo apela a las emociones de la audiencia y provoca sentimientos que ya residen en ellos. El pathos es una técnica de comunicación que se utiliza con mayor frecuencia en retórica, así como en literatura, cine y otras artes narrativas.
Definition
Logos is a term in Western philosophy, psychology, rhetoric, and religion derived from a Greek word variously meaning "ground", "plea", "opinion", "expectation", "word", "speech", "account", "reason", "proportion", and "discourse".
3.Logos
