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Limerick - Coggle Diagram
Limerick
Perception issues regarding the Council
Because the positive change is not noticed
MyPoint can fix it
PR potential
Buy-in from all stakeholders
WHO: edge vs embrace
expressed through visitors marketing (brand limerick)
WHAT: smartlimerick - impacting people's lives
WHY should i care?
Pillar 5: local community
CORE audience
disadvantaged segments: HIGH need, LOWER chance of (instant) success
LOW HANGING FRUIT: core audience
WFH people?
People who participate in the decisions-making process
Other pillars
CORE PRODUCT
CCTV?
We can prove the positive effect
Data available
Turn numbers into persuasion
History vs present
Perception has been changed THROUGH technology
Risk involved: perception issues
Other
Easier to work from home
e-Democracy software available (MyPoint)
Online consultation
Less time wasted
New dev plan got 200+ pages of responses from the people
Take conversation to important topics
Don't let the conversation slip towards smaller, insignificant topics
It's in development
Communication angle: edge (the platform) vs embrace (made your life visibly better)
Independence (edge) vs comfort (embrace)
Speak out: it takes 0 seconds to make your voice heard
It used to take hours or days
From the comfort of your home
Makes your life easier
Brand = Perception
One Limerick
WHY: later