Key Accounts and Contract Management
Principles of Management
Sales and Distribution
Business Etiquette and Service Excellence
Introduction to Hospitality and Tourism
Business Law
Corporate Social Responsibility
Understanding and classifying the 9 different types of Shareholders
make good and responsible decisions that will contribute to the welfare and interest of society as whole.
be aware if the group of people that the business can impact.
Departmentalisation: 2 different types
Traditional approaches
Functional
Divisional
Matrix
Innovative approaches
Network
Team
Using the different approaches, events company can group their planning team according to what they want to achieve and what they feel will be the most efficient method
different when planning for different groups of stakeholders
Contract Management : elements of a contract
know what should be included in a contract
what damages can be demanded when there is a breach when event happens or along the planning process
4 elements
Contract Etiquettes
ensure that are no hidden terms and conditions if contract is drafted by client
client is not angry or confused by terms and conditions
to draft a good contract that is easy to understand for your client
Maslow Hierarchy of Needs
Key development and emerging trends
4 characteristics of services
to understand the needs of the different groups of event's participants
gauge visitor's expectations, deepens understanding of the organisers
predict trends and plan the event that is up to expectations
perishability
intangibility
ensure that the problems created from the characteristics of services are addressed
inseperability
variability
Telephone Etiquette
Business Meals
Dress codes
Dress appropriately to different events
meetings and greetings
using appropriate words, greetings and tone when inviting customers to join the event
having good manners and dining etiquettes when dining with guests
using appropriate greetings and names when addressing the guests
6 step presentation
distribution channel
step 4: negotiation
business-to-business
marketing process is more attractive when negotiation is targeted towards that group of people
a successful negotiation can lead contribute tremendously to a business's sucess
successful negotiation leads to both parties being happy with each other, more business opportunity
knowing and understand the different types of distribution channel can reduce the costs of the event and have reach out to a wider group of audience