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Key Accounts and Contract Management - Coggle Diagram
Key Accounts and Contract Management
Principles of Management
Corporate Social Responsibility
Understanding and classifying the 9 different types of Shareholders
make good and responsible decisions that will contribute to the welfare and interest of society as whole.
be aware if the group of people that the business can impact.
Departmentalisation: 2 different types
Traditional approaches
Functional
Using the different approaches, events company can group their planning team according to what they want to achieve and what they feel will be the most efficient method
different when planning for different groups of stakeholders
Divisional
Matrix
Innovative approaches
Network
Team
Sales and Distribution
6 step presentation
step 4: negotiation
a successful negotiation can lead contribute tremendously to a business's sucess
successful negotiation leads to both parties being happy with each other, more business opportunity
distribution channel
knowing and understand the different types of distribution channel can reduce the costs of the event and have reach out to a wider group of audience
business-to-business
marketing process is more attractive when negotiation is targeted towards that group of people
Business Etiquette and Service Excellence
Telephone Etiquette
using appropriate words, greetings and tone when inviting customers to join the event
Business Meals
having good manners and dining etiquettes when dining with guests
Dress codes
Dress appropriately to different events
meetings and greetings
using appropriate greetings and names when addressing the guests
Introduction to Hospitality and Tourism
Maslow Hierarchy of Needs
to understand the needs of the different groups of event's participants
gauge visitor's expectations, deepens understanding of the organisers
Key development and emerging trends
predict trends and plan the event that is up to expectations
4 characteristics of services
perishability
ensure that the problems created from the characteristics of services are addressed
intangibility
inseperability
variability
Business Law
Contract Management : elements of a contract
know what should be included in a contract
4 elements
to draft a good contract that is easy to understand for your client
ensure that are no hidden terms and conditions if contract is drafted by client
what damages can be demanded when there is a breach when event happens or along the planning process
Contract Etiquettes
client is not angry or confused by terms and conditions