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modes of persuasive in ads - Coggle Diagram
modes of persuasive in ads
pathos
what is pathos?
pathos is an ad that connect to viewers by evoking an emotional response
examples
(example 1) volvo car ad
why is it pathos?
The ad is about a little girl going to school, there is also some clips that show what she's going to do when she's all grown up but then the flashback stop because the girl was crossing the road and almost got hit by the car but thankfully the car stopped, it's pathos because there is some emotional scene in the ad for example when the girl grows up.
(example 2) Mr. Clean ad
why is it pathos?
Mr. Clean ad is about a woman cleaning the house and she was dancing while cleaning the house. she thought that the other person was the Mr. Clean but turns out its her husband, it's pathos because the woman was dancing an being happy.
logos
what does it mean by logos?
logos is an ad that create confidence with statistic and facts.
examples
(example 1) the iphone x ad
why is it logos?
it's a logos ad because in the iphone x ad it explains about the product that is iphone x, it explains about the new camera and the new shape of the phone and it also gives you facts about the phone.
(example 2) pop chips ad
why is it logos?
the pop chips ad is logos because it shows you how much calories are there in, how much protein does it have, and also how much fiber does it contains those facts shows that this pop chips ad is logos advertisement.
ethos
what is ethos
ethos is an ad build credibility with endorsements and testimonials
(example 1) O, thats good
why is it pathos?
Oprah is telling the views that o, thats good brings good instant food all over America
(example 2) INFINITI
why is it pathos ?
Cpbgroup letting the views about his racing life and has two diffrent lifestyle