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Strategy Formulation Framework, 120310180002, MANAJEME STRATEJIK - D -…
Strategy Formulation Framework
BCG Matrix
Question marks
are new products with the potential for success, but needing a lot of cash for development
Stars
are market leaders that are typically at or nearing the peak of their perceived product life cycle and are able to generate enough cash to maintain their high share of the market and usually contribute to the company’s profits.
Cash cows
typically bring in far more money than is needed to maintain their market share
Dogs
have low market share and do not have the potential (usually because they are in an unattractive industry without a significant market position) to bring in much cash
TOWS Matrix
SO
Strengths - Opportunities, Strategies use a firm’s internal strengths to take advantage of external opportunities
WO
Weakness - Opportunities, Strategies aim at improving internal weaknesses by taking advantage of external
opportunities
ST
Stengths - Threats, Strategies use a firm’s strengths to avoid or reduce the impact of external threats
WT
Weakness - Threats, Strategies are defensive tactics directed at reducing internal weakness and avoiding external threats.
SPACE Matrix
Internal dimension
Financial Position
Competitive Position
External dimension
Stability Position
Industry Position
IE Matrix
requires more information about the divisions
The Grand Strategy Mix
Quadran I
Quadran II
Quadran III
Quadran IV
QSPM Matrix
Conceptually, the QSPM determines the relative attractiveness of various strategies based on the extent t to which key external and internal critical success factors are capitalized upon or improved
120310180002
REGITA HANIYYAH TRIYATNA
MANAJEME STRATEJIK - D