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Modes of persuasive in Ads - Coggle Diagram
Modes of persuasive in Ads
ETHOS
example
a guy claims that he will be the "best version of himself" by using The New Infiniti q50. This is an example of an Ethos in advertisements because the advertiser tries to highlight that their product is good because it makes the guy in the ad "the best version of himself"
example 2
a lady said that her inspiration is that if she finds something great, she always want to share it, hence why is she sharing us this cereal. This is an Ethos because the advertisers try to tell us that the cereal is good because the lady said so, going as far as to tell us its good for all of America.
definition
An ethos in advertisement is a persuasive technique that interests consumers by highlighting some credibilities.
Pathos
example
If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?
what does it mean by pathos ?
the quality in an actual life experience, whether it's in literature, music, speech, or other forms of expression
example
I'm not just invested in this community - I love every building, every business, every hard-working member of this town.
Logos
what does it mean by logos?
a persuasive technique that aims to convince an audience by using logic and reasons
example
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
example
Doctors all over the world recommend this type of treatment.