Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Family and Its Social Standing - Coggle Diagram
The Family and Its Social Standing
The Family as a Socialization Agent
Parental Styles and Consumer Socialization
Indulgent Parents
Neglecting Parents
Authoritative Parents
Authoritarian Parents
Consumer Socialization is Learning
Children's Development as Consumers
Shopping with parents and observing
Making requests while shopping with parents
Selecting with permission while shopping with parents
Independent purchases while shopping with parent
Shopping independently
Adult and Intergenerational Consumer Socialization
Learning about consumption and many become skeptical about some aspects of marketing
The family's supportive roles
Economic well-being
Emotional support
Suitable family lifestyles
Family Decision-Making and Consumption-Related Roles
Husband-Wife Decision-Making
Husband-dominated decisions
Wife-dominated decisions
Joint decisions
Autonomic decisions
Children's Influence on Family Decision-Making
Pressure
Exchange
Rational
Consultation
Ingratiation
Children are Three Markets
As influencers
As a primary market
As future consumers
Family Member's Roles
The Family Life Cycle
Represents the life stages of a typical family
Bachelorhood
Honeymooners
Parenthood
Post-Parenthood
Dissolution
Summary of the Family Life Cycle
Social Standing and Consumer Behavior
Social Class and Social Status
Composed of Several Factors
Wealth
Power
Esteen
Social Class is Hierarchical and Often Used to Segment Consumers
Either equal to them
Superrior to them
Inferior to them
Measuring Social Class
Subjective versus Objective Measures
Subjective measures
Lower class
Lower-middle class
Upper-middle class
Upper class
Do not know or no answer
Objective measures
consist of demographic variables and asking respondents factual questionss
Occupation
Education
Income
Multivariable measures
Index of Status Characteristics (Warner's ISC)
Socioeconomic Status Score (SES)
Social Classes Characteristics and Consukmer Behavior
Upward Mobility
Affluent Consumers
Less affluent
Middle affluent
Most affluent
Midlle-Class Consumers
Downscale Consumers
Clothing, Fashion, and Shopping
Saving, Spending, and Credit Card Usage
Communications
Downward Mobility
Geo-Demography and Social Class
PRIZM Fourteen Wealth Groups
Urban
Urban Uptown
Midtown MixUrban Cores
Suburban
Elite Suburbs
The Affluentials
Middleburbs
Inner Suburbs
Second City
Secont City Society
City Centers
Micro-City Blues
Town and Country
Landed Gentry
Country Comfort
Middle America
Rustic Living
PRIZM Eleven Life Stages
Younger Years
Midlife Success
Young Achievers
Striving Singles
Family Life
Accumulated Wealth
Young Accumulators
Mainstream Families
Sustaining Families
Mature Years
Affluent Empty Nests
Conservative Classics
Cautious Couples
Sustaining Seniors